3 tips from Delivery Hero for Scaling Up an analytics team
Delivery Hero, an international house of brands, is determined to provide the best takeaway experience around the world. By acquiring delivery companies in various international markets and aligning on technology, this powerhouse take-out conglomerate knows a thing or two about scaling up across the globe.
After the session of ScaleUp Academy with the Global Director of Product Analytics at Delivery Hero, Matteo Fava, we picked up a few key insights into scaling up an international analytics team. From hiring to managing, these tips will help you imagine a brighter future for your data analytics.
1. Determine if you need to centralize or decentralize your local teams
This is a basic question that is crucial when it comes to scaling up any team in your company and has a huge impact on data analytics.
While a centralized team leads to efficiency and consistency, it becomes exceedingly difficult to scale your analytics team and there’s a general lack of domain knowledge. This can become a detriment when you acquire new business that needs to be on-boarded.
That brings us to a decentralized team. With this structure, you have the benefit of more relevant insights provided by cross-functional teams with greater autonomy. But there is a level of fragmentation that comes with this model in terms of technology, distance, and, likely, culture.
Some advice from Delivery Hero? Have a central team but then structure your local teams based on the need of the market.
2. Take each market to the next step
While it’s crucial to align across your base of markets, when it comes to scaling up your data analytics team, the most helpful thing you can do is take each market to the next step in the process.
For example, you don’t need five different people doing a regression analysis. So what is the next step and which market can take it on?
Once you start using your strong collection of markets as building blocks, your scaling up efforts will go a lot further. In this way, you’re working on constructing the frameworks rather than focusing on the final result. And remember, reaching the result is pointless if your structure can’t hold you up.
3. Make sure the basics are there first
When it comes to scaling up an international team, the basics are, well, fundamental.
When you add a new team or, in the case of Delivery Hero, acquire a new local company, you have to start again from scratch. What do they need to assimilate into your international spread of markets?
Make sure everyone has the same information and that information is used in the right way.
Though it’s tempting, not every piece of data needs to be collected. And success comes when every team understands what information is needed to improve the product.
When you align on the basics, your data analytics team will function at a higher level in the future. Without this crucial step, more complicated problems will build around the team; problems that will take away your precious time and effort to remedy.
Setting strong hiring and onboarding processes is another great way to practice the same strategy. Like they say, prevention is the best medicine. And when you’re aligned on the basics, your scaling model will be less likely to hit snags on the way.
We hope these tips have been useful for your international data analytics team. Remember: scaling companies is hard. These key players were brought together by ScaleUp Academy with the goal to bring you the most useful insights into scaling up. If you’re craving more, join the ScaleUp Academy community by subscribing our newsletter and get the relevant content about the scale up process and leadership development, as well the last news about ScaleUp Academy.