5 ways to build a good and clear Product Roadmap by Zoom

By December 15, 2018 ScaleUp

Build a product roadmap that everyone in the organization understands is not an easy task to execute. No one really reads a product roadmap that is complicated and full of technical details. As a Product Manager, you need to visualize where a product can take the company. Building strategies to ensure that a product can sustain its momentum when it becomes successful and mapping the product’s course are only a few of the processes that product managers has to take into consideration.

Nick Chong, Head of Global Services at Zoom, shared the best practices to build a product roadmap design that is easy to follow during an exclusive talk and Q&A session at ScaleUp Academy.

1. Be open to the World of Freemium

The benefits of offering free use of a product that is not limited to a basic service or offer are enormous and results are often immediate. When users experience a free product or free trial without any limitations to the service and they liked it, expect that they will spread awareness of your product that no one in their network has heard of. People are more inclined to try a free but premium service compared to a basic and limited one.

2. Use Feedback to Scale The Product

To scale the product, you need the feedback of the user to give you insights on what needs improvement. Ensure that the user feedback gets the attention of the executive level in your organization so they may act on it faster. Scaling the product too early may kill the product. Invest time in making sure the product is ready and not to give in to the pressure of making more profit for the company.

Understand what the perfect product or service is for each person and build a product roadmap that provides that. You will be surprised that this user feedback might end up being the driving force towards a very successful product.

3. Solving the Customers’ Problem

Solving the customer’s problem even when it is not your problem can pave a way to improve a product that no one in your organization has thought of yet. Focus on doing things that do not scale like making users happy by providing free features or a great service. If unsure on what additional features or service to provide that will make an impact on user experience, ask for feedback.

4. Delivering Happiness throughout the Customer’s Journey

Find out what your customers’ need the most and provide it to them. When they like your product and are loyal, take time to understand the product and its relationship with your customers.

5. Balancing Customer Feedback and the Evolution of the Product

It is always challenging for scaling companies to balance between improving or creating a product and user experience. Prioritize customer features first as your customer dictates how to build the product roadmap. A second priority is to develop product features that spread across the user base. And last priority will be spending time on innovation and differentiation features.

When you built the product, you already have a plan of action in place. At each stage of scaling the product, go back to the original plan and modify it according to how the product is performing based on user experience and feedback.

In ending to this article, we all know that problems abound as companies start to scale. We can only look up to them, learn from these established and seasoned companies such as Zoom’s mistakes and how they overcame challenges building their product roadmaps so that we may learn from their progress. Although needs and situations differ from one company to another, the ability to manage expectations based from other companies’ experience in the process of scaling, may all together bring forth success in your company as you scale. For more tips and trade secrets from successful players in the industry, stay tuned and subscribe to the ScaleUp Academy newsletter.