A lot of established tech companies talk about how they build and structure their product or product teams, but only a few of them really share the messy process and struggles that they faced in the process of scaling. ScaleUp Academy brought together product heads from successful scale up companies in the ScaleUp Heroes podcast, where tech leaders around the globe share their journey of contributing to the success of their respective organizations.
These are the unsung heroes of scaling companies who are quietly making history as they continue to innovate and change the world. Here are six tips shared by Max Eskell, Head of Product at Monese, Bartek Kunowski, VP of Product & Technology at Glovo, Maïa Metz, VP of Product at Aircall, and Cinzia Ricciardone, VP of Product at Cognism, to build a successful product team.
1. Define the problem that your product is solving
You can´t solve something if you don’t know the problem. To define the problem, categorize what it falls under. Interpret this problem and introduce into the wider organization so that it can be taken into account.
Be an advocate of seeking problems out before clients give them to you. Use tools that can incorporate the user voice into the product platform. Choose something that can gain visibility into thousands of users submitting their feedback and commenting or voting against each other’s ideas.
2. Align everything in the product team
As product head, the most important thing you could do about the team is building the strongest product team, because at the end of the day the focus is on reaching the goals. So, when building your product team don’t forget: align everything. And by everything, we mean products, metrics, key performance indicators, culture, clients, teams, roadmap and so on.
The tech engineers are at the very core of the design. If you want to see if a product is desirable and feasible, they might be able to find a better solution and use that to create a better product.
The goal is to map out the product that is on the “refine” category. Having customer service for the business is quite important. They give feedback of what the customer is calling about and what they are frustrated about. So, the product team can get good feedback of what customers like. At the same time, this feedback can be used by your product team to choose the reference that will have the highest return of investment.
How you implement strategies and how you achieve results will be the deciding factor of a product’s life plan. Combining different strategies gathered from different established companies and also inventing new ones are dependent on two factors: 1st — how business critical is the project; 2nd — how easy it is to go back to the previous stage. This allows the team to refine a product or a process.
Decision making is the hardest part when building and managing a product team. To know which person to approach, identify what type of decisions are to be made. Strategic decisions which the CEO or executive level decides or tactical decisions which are made by the product leaders to utilize time and effort contributed by the teams.
ScaleUp Heroes is the podcast of ScaleUp Academy that helps you scaling by learning with references from the best scaleups worldwide. If you are craving for more, join the next episodes. They always go live on Mondays. If you want to know more about ScaleUp Academy initiatives, calendar and purpose, join our community by subscribing the ScaleUp Academy newsletter.