Context is the key. Learnings on scaling product with Salary Finance

Salary Finance is one of the fastest growing fintechs in the United Kingdom. While prioritization within the product team used to come considerably easy at the start, it has become increasingly complicated.

As information within your company disperses, the need for prioritization becomes greater. Meanwhile, the ability to do it successfully is trained. That’s why this week’s episode of the ScaleUp Valley podcast takes a deep dive into prioritization. Sebastian Aspland, Head of Product at Salary Finance, approached this topic.

Max Eskell, Head of Product at Monese, moderated the conversation that also included Ryan Foland, ScaleUp Valley Podcast official host. The episode is full of useful insights into how prioritization works over at Salary Finance. If you can’t listen to the whole thing, here are some tips about scaling products.

Going from rapid decision-making to levelled decision-making

According to Aspland, Salary Finance is currently in the middle of a big transition — one that any scaling company has to go through. This is the transition from the CEO having all of the information about their company in order to make every decision and speaking to customers frequently, to having a lot less information from customers and so teaching others how to prioritize for them.

The CEO spends a lot less time thinking about each specific role. As a result, it becomes important to ensure that leadership has the ability to make prioritized decisions that still fit alongside the goals of the company. How does Salary Finance do it? Aspland suggests that it all lies in having a clear target. With the Objectives and Key Results system, their teams are able to understand where they are headed and why, enabling them to make informed decisions, while the CEO takes a few steps back.

That’s where the most crucial when we talk about a scaling product: context.

Bridging the context gap

We are aware of the issue of providing enough context across teams to make a successful decision as a unit. At Salary Finance, the product teams speak to customers on a regular basis. Then they must find a way to package that information for leadership.

They use Confluence as a tool to help them do that alongside the Pyramid Principles of how best to present information to give a clear idea of each action. Meanwhile, they are also getting the leadership team interested in knowing more.

Then, they focus on making context a two-way straight. Because, in the end, if leadership makes a decision without their teams’ input, they probably won’t go anywhere. Keep in mind that trying to force a group of people who don’t know why they’re doing something, what it’s for, or who haven’t been involved in the decision-making process is really hard work.

Listen to the full episode for more detailed information on how Salary Finance builds and sustains a scaling product. If you want to know more about ScaleUp Valley initiatives, calendar and purpose, join our community by subscribing to the ScaleUp Valley newsletter.